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New Courses at JCU

MKT 350 Marketing for Non-Profit Organizations
Summer II - MTWTH 11:00-13:00
Prof. Susan Fuller
To some, marketing is the business function that identifies an organization's customer needs and wants, determines which target markets it can serve best, and designs appropriate products, services, and programs to serve these markets. However, marketing is much more than an isolated business function - it is a philosophy that guides the entire organization. The goal of marketing is to create satisfaction  by building value-laden relationships with not only customers, but also stakeholders. This course will introduce you to marketing as a social and managerial process by which individuals and groups obtain what they need and want by creating and exchanging products, services, and/or value with others (Kotler 2000). More specifically, this course will identify and examine processes for assessing, establishing, and maintaining value-creating relationships among suppliers, providers, and consumers of non-profit organizations. Through case methodology,  the course will place particular emphasis on forging productive exchange relationships with donors and clients.
Prerequisite: MKT 301.


RL/PH 224 Living the Good Life: Philosophical and Religious Ethics
Summer II - MTWTH 18:00-20:00
Prof. Arianne Conty
How are moral standards established? How do we differentiate right from wrong? Why should we be ethical? This course will seek to provide both religious and philosophical answers to these questions. We will begin studying the ethical code of Christianity, which provides us with a divine command to act ethically, and a divine example to imitate, that of Christ's sacrifice. We then compare this code to that of Buddhism, which uses concepts of reincarnation and interdependency to instill morality in its adherents and stresses that human suffering can be overcome only through ethical action. We then turn to philosophical theories, studying ethical theories of ancient Greek philosophers Aristolte and Plato, the duty ethics of modern philosopher Kant and postmodern philosopher Levinas, the utilitarian ethics of Bentham and the ethics of desire of Spinoza, as well as Nietzsche's plea to rid ethics of morality. Finally, we will assess the relevance of these theories in a discussion of cultural relativism, and apply these views to current debates such as euthanasia, abortion, ecology, bio-technology, suicide, and the death penalty.  
AH 240 Great Writings on Art: Description, Analysis and Interpretation
Fall 2008 M - 10:30-13:00
Prof. Yvonne Dohna
Prof. Dohna says "This course is ideal for beginning students in the field of art history, for whom the more advanced "Theories and Methods" course may be overly technical and difficult. This course will also help students identify particular areas of art history to study later."
The subject of this course is the art of writing about art; the course surveys excellent examples. Our understanding of art history is much determined by specific writings. These writings can be appreciated in themselves for their perceptiveness, originality, and craft, and also evaluated critically. In this course we search out authors who achieve sensitive description of works of art of many diverse styles and periods, who vividly communicate the intellectual and emotional responses triggered by visual experience, and who skillfully delineate art’s historical and cultural context. The course is appropriate for beginners in art history.

AH 243 Roman Funerary Art
Fall 2008 T 9.30-12:00
Prof. Sharon Salvadori
Rome City Series - Throughout human history the concept of death has been inseparable from that of life, and the commemoration of the dead has traditionally been an important point of convergence and locus of expression for a wide range of cultural, political, religious, and social values, fears and beliefs. This was especially true in ancient Roman society, which placed a high value on honoring the dead, on ancestry, and remembrance, not least because perpetuating the memory of the deceased was a means to assert the identity and status of the survivors. Roman funerary art was, therefore, a primary vehicle for the self-representation of the living. Moreover, the patrons of commemorative art range from the imperial family to the middle classes to freedmen and slaves, so that extant funerary monuments provide unparalleled insights into the values of ancient Roman men and women across the social spectrum. The course examines Roman funerary art and architecture from the first century B.C. to the fourth century AD. In-class lectures will be complemented by on-site visits to take advantage of the many Roman funerary monuments still extant in the city of Rome. On-site.

AH 363 Culture Clash and Innovation in the Early Medieval Mediterranean
Fall 2008 T - 9:30-12:15 
Prof.  Lila Yawn
The gradual decline of Roman Imperial power in Late Antiquity eventually gave way to the unimaginable. In the 400s, Rome itself was sacked by Germanic tribesmen—by Visigoths and Vandals—and afterward many formerly Roman territories gradually fell to them and to related "barbaric" peoples, the Ostrogoths, Franks, Longobards, and others. Soon a new and seemingly unstoppable religious phenomenon, Islam, began to expand westward and would eventually swallow up much of the territory taken by these Germanic tribes. AH363 examines the amazingly rich and varied visual culture that emerged from this period of intense conflict and cultural innovation in Italy, Spain, North Africa, and the Near East, with emphasis on metalwork and gems, illuminated manuscripts, stone and ivory carving, textiles, paintings, mosaics, and architecture. The course includes classroom lectures and discussions, site visits, and a class field trip.
Prerequisite: One course in Art History.

BUS/IT 303 Italian for Business
Fall 2008 TTH 18:45-20:00
Prof. Ada Bertini Bezzi and Prof. Paolo Chirichigno

This course, which is open to students who have completed the equivalent of two years of college Italian, is designed for those interested in doing business with or in Italy. It focuses on the Italian language of business, aiming at developing students’ written and oral skills while providing them with the technical vocabulary and professional expressions that are most often used in a variety of business situations. Topics are confronted in several ways: through readings from textbooks used in business schools, the analysis of letters, office documents and newspaper articles about business, and targeted exercises and discussions. Attention is also given to culture, manners, and customs as they relate to business practices.
Prerequisite: IT 302, FIN 201 or permission of the instructor.

COM 399 Special Topics in Communications: Media and the Environment
Fall 2008 TTH 17:15-18:30
Prof. Antonio Lopez
One of the prime debates of the 21st century is the environment, with media serving as the main venue of public discussion. As we transition from an industrial model of media distribution to networked communications, corporations and grassroots environmental activists are vying to define environmental opinion in an evolving media landscape. By applying media literacy tools to examine paradigms of communication and ecology, we’ll seek to understand how media impact environmental concepts, and explore media strategies for addressing issues such as global climate change.
Prerequisite: COM 220

EN 205 Introduction to Creative Writing
Fall 2008 MW 12:00-13:15
Prof. Carlos Dews
This course provides an introduction to the creative practice of writing fiction, poetry, nonfiction, and stage/screen writing, while probing major issues of literary aesthetics. This course does not satisfy the General Distribution requirement in English Literature. This course is a prerequisite for all higher-level Creative Writing courses.
Prerequisite: EN 110 or permission of the instructor.

EN 278 Classical Influences on English Literature
Fall 2008 TTH 15:45-17:00
Prof. Thomas Govero
The course will examine the inspiration and influences of the Greco-Roman, classical tradition in literature on writers in English. The course will include readings and discussion of all genres of literature in each tradition: epic, elegy, drama, and others, but satire will be a major focus since this was specific to the Romans. The Greek context of the Roman writers will also be discussed.
Prerequisite: EN 110 with a grade of C- or above. This course is an alternate core course to EN 378 Italian Visions. If taken in addition to EN 378 it may count as a Major elective.

EN 399 Topics in World literature: Masterpieces of Western Fiction
Fall 2008 MW 18:45-20:00
Prof. Silvia Ammary

The course is a thorough investigation into a number of novels that are considered the world’s most important Western literary landmarks. Students will study the cultural and intellectual backgrounds influencing these major novels, examine the major literary movements in the 19th and 20th centuries such as Naturalism, Realism, Existentialism, and Modernism, explore the novels’ significant forms, and become familiar with the lives of major Western Novelists and the characteristic techniques and styles used by them. Authors discussed include Dostoevsky, Flaubert, Kafka, Mann and Camus.
Prerequisite: One previous course in literature or permission of the instructor.

IT 309 Italian Language Through Literature
Fall 2008 MW 14:15-15:30
Prof. Anna Mauceri Trimnell
This course investigates the main linguistic transformations of the Italian language during the last century through the language of literature. A selection of some representative short stories from the 1930s to the present day will be studied. The purpose is to analyze different narrative and rhetorical techniques, to follow the progressive definition of the linguistic standard, and to identify the influence of the spoken language on written Italian. After careful reading, students will explore these stories in class discussions on the writer’s technique, style and ideas, through the analysis of characters, plots and the large variety of themes and structures used.
Prerequisite: Placement or IT 301 or permission of the instructor

IT 316 Selected Topics in Italian Studies: Roots of Italian Identities
Fall 2008 TTH 10:30-11:45
Prof. Federica Capoferri
This course aims, first, to give students who wish to continue their study of Italian the opportunity to practice and refine their language skills; and second, to give students an insight into what makes things ‘Italian’ today, with a look at the past and how it has contributed to stereotypes such as ‘Italian style’, ‘Italian mentality’, etc. The topics studied, based primarily on literary texts but also taking into consideration other areas such as contemporary history, social studies, and art history, include some of the major themes of Italian culture as well as examples of the various ‘identities’ that Italy offers today: the role played by Italian intellectuals in the construction of Italy as a Nation, the Mafia and the long-lasting institution of family-based structures, the ideal of beauty, modern design, and contemporary literary production as seen through the eyes of Italo Calvino. Other important writers will include Dante, Petrarca, Michelangelo, Machiavelli, Bembo, Foscolo, Leopardi, D’Annunzio, Gramsci, and Pasolini.
Prerequisite: Placement or IT 301 or permission of the instructor.

LAT 101 Introduction to Latin I
Fall 2008 MW 17:15-18:30
Prof. Thomas Govero

This course is a first introduction to the study of the Latin language. The course introduces all forms of nouns and pronouns in the five declensions and all tenses of the verb in the indicative and imperative. It emphasizes vocabulary development and the acquisition of reading skills in Latin prose. Assignments include considerable reading of continuous passages, and translation from Latin to English and English to Latin. Attention is also given to Latin proverbs, abbreviations and cognates in English.

PL 399 International Diplomacy and the United Nations
Fall 2008 TTH 12:00-13:15
Prof. Alberto Schepisi
This course aims at offering students an opportunity to understand the new role of international and multilateral diplomacy in a globalized world where the theoretical assumptions of traditional international law (such as the principles of State sovereignty and equality of non interference in internal affairs, the legitimate use of force and so on) are facing a gradual but inevitable transformation. The real “ architecture” of international society is no longer “ rigid and horizontal” as emerges from the United Nations Charter and from old textbooks of international law, but tends to be more and more “liquid and vertical.” This gap between theory, law, and reality is the main cause of the crisis of the United Nations and the main reason why it is so difficult to reform it .The instructor will illustrate to students practical cases and examples taken from his diplomatic career, especially from his service at the Italian Permanent Mission to the United Nations in Geneva and in Vienna. Special attention will be also given to the analysis and discussion of the role of the UN and of international diplomacy in facing the transnational threats and challenges of the twenty-first century (energy, environment, mass migration, poverty, nulear weapons,terrorism, organised crime, etc).
Prerequisite: Junior Standing


John Cabot University - Via della Lungara 233 - 00165 - Rome, Italy - Tel: +39-06-6819121 - Fax: +39-06-6832088 E-mail: info@johncabot.edu