Learn-Do-Share
JCU has a long tradition of integrating experiential learning with other academic activities. Learn-Do-Share is the initiative that brings real companies and real problems into the classroom, allowing students to apply theoretical knowledge to real-world situations.
Typically companies brief students who then work in teams, supervised by a professor, to solve problems or seize opportunities; the work spans several weeks and concludes with an oral presentation to the company, supported by a written analysis and recommendation.
Benefits to Students
Students participating in these projects:
- Apply theoretical knowledge to a real project, testing their newly acquired competencies
- See problems and opportunities in their full complexity
- Learn how constraints such as budgets, lack of data, uncertainty, and culture impact implementation
- Practice interacting with the external world in a professional manner
- Reinforce their research, public speaking, presentation and writing skills
- Rise to the competitive challenge and present actionable recommendations
- Prepare for the job market, learning to understand the company’s perspective
- Enrich their resume with demonstrable evidence of their skills
- Provide a valuable service to the local community
Benefits to Clients
In addition to fulfilling a positive social role, client organizations receive valuable benefits, as they:
- Gain enthusiastic young talent, guided by professionals
- Complete projects they may not otherwise have the resources to pursue
- Acquire specific competencies they may not have in-house (including languages and
a highly international perspective) - Approach problems from a fresh, external point of view
- Receive multiple solutions to the same problem (unlike traditional consulting)
- Have access to a demographic class that may represent their future customers
- Meet talented students they may want to hire upon graduation
- Lend their experience to the training of the next generation of leaders
Please contact [email protected] for more information about the program.
TYPE OF PROJECTS
The projects come in multiple flavors, the only constraint being that they must be contained within the time frame of a semester or summer session. Projects will be selected on the basis of their scope and educational value. Examples include:
- Beta testing of applications
- Communication campaigns
- Environmental analysis
- Forecasting and scenario analysis
- Fund-raising
- Internationalization plan
- Market research
- Marketing plan
- Product design
- Promotion and advertising strategy
- Segmentation, targeting, positioning
- Social responsibility, employee, or environmental policies
- Strategic planning
- Visual communication and branding (logos, images, brochure)
- Website development
Check out some sample cases!
